Workshops

These TMB workshops were held in 2011:

RTL Group
Cross-media format
“Media convergence and changed usage patterns call for new, cross-media content and entertainment formats. After examining international and national best-practice examples, create your own conceptual cross-media format, including a business case.”
Workshop hosts:
Jens-Uwe Bornemann (Head of UFA Lab)
Kristian Costa-Zahn (Head of Creation UFA Lab)

Random House
Enhanced e-books & apps
Develop a digital product design for the “art book” segment (alternative: “children’s book”). Analyze the market environment, develop a concept, explain your marketing strategy and present the underlying economic data.
Workshop hosts:
Christian Damke (Managing Director, Skoobe GmbH)
Matthias Aichele (Director Business Development, Random House)

Gruner + Jahr
Development of digital business media brand
Create a young, digital business media brand. Describe your concept and devise a business case.
Workshop hosts:
Dr. Marko Lutz (Commercial Director/Managing Director of EMS)
Angela Broer (Head of New Business at EMS)

arvato
Marketing process outsourcing
Which industries are suitable for a full-service marketing approach? What services can be bundled, and what does the resulting value chain look like?
Workshop hosts:
Dr. Melanie Krämer (Head of Business Development, Medienfabrik)
Michael Kölling (Head of Technology, Medienfabrik)  

BMG
Music subscription services
Is music consumption continuing to change? Analyze the effects of transitioning from music downloads to music subscriptions/streaming on artists, authors and publishers.
Workshop hosts:
Florian Waldmann (SVP Investments & Integration, BMG)
Justus Haerder (Group Investments Manager, BMG)

Corporate
Growth strategy for Brazil
Brazil is one of the largest regional growth markets. Design a growth strategy for Bertelsmann in Brazil.
Workshop hosts:
Dr. Thomas Mackenbrock (SVP Corporate Development, Bertelsmann)
Christian Hansmann (Senior Director, Corporate Development, Bertelsmann)

 

Team RTL Group

Team Random House

Team G+J

Team arvato

Team BMG

Team Corporate Bertelsmann

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