These TMB workshops were held in 2011:
“Media convergence and changed usage patterns call for new, cross-media content and entertainment formats. After examining international and national best-practice examples, create your own conceptual cross-media format, including a business case.”
Jens-Uwe Bornemann (Head of UFA Lab)
Kristian Costa-Zahn (Head of Creation UFA Lab)
Enhanced e-books & apps
Develop a digital product design for the “art book” segment (alternative: “children’s book”). Analyze the market environment, develop a concept, explain your marketing strategy and present the underlying economic data.
Christian Damke (Managing Director, Skoobe GmbH)
Matthias Aichele (Director Business Development, Random House)
Gruner + Jahr
Development of digital business media brand
Create a young, digital business media brand. Describe your concept and devise a business case.
Dr. Marko Lutz (Commercial Director/Managing Director of EMS)
Angela Broer (Head of New Business at EMS)
Marketing process outsourcing
Which industries are suitable for a full-service marketing approach? What services can be bundled, and what does the resulting value chain look like?
Dr. Melanie Krämer (Head of Business Development, Medienfabrik)
Michael Kölling (Head of Technology, Medienfabrik)
Music subscription services
Is music consumption continuing to change? Analyze the effects of transitioning from music downloads to music subscriptions/streaming on artists, authors and publishers.
Florian Waldmann (SVP Investments & Integration, BMG)
Justus Haerder (Group Investments Manager, BMG)
Growth strategy for Brazil
Brazil is one of the largest regional growth markets. Design a growth strategy for Bertelsmann in Brazil.
Dr. Thomas Mackenbrock (SVP Corporate Development, Bertelsmann)
Christian Hansmann (Senior Director, Corporate Development, Bertelsmann)