These TMB workshops were held in 2014:

WizlQ: WizlQ is an integrated online education platform based in India. Develop a business concept for cross-divisional and international exploitation of the platform using the resources and capabilities represented by Bertelsmann´s vast business portfolio.
Anna Fedulow, Director Corporate Development & New Businesses
Stephan Sieprath, Senior Vice President Bertelsmann Corporate Network

RTL Group
Building VOD Leadership: Construct a value proposition for a digital platform that provides an encompassing experience for Bertelsmann´s current and future customers. Focus on using the increasing amount of impressions that are influencing the behavior of consumers in order to attract them to this platform.
Patrick Klink, Manager Product Development Digital
Arno Otto, Managing Director Digital Media

Penguin Random House
Self-publishing is gaining market share in book markets around the world: Create a self-publishing business model for a traditional trade book publisher in the German-speaking market. Outline the concept, explain the positioning towards the publisher´s core business, define the differentiation from competitors and develop a business case.
Matthias Aichele, Vice President Business Development
Urban Hofstetter, Editorial Director Blanvalet Paperback

Gruner + Jahr
Contribute to G+J´s Digital Transformation: Develop a business idea for the Community of Interest ´Beauty´. Take into consideration market trends, competitors, successful business models in other geographies and leverage G+J´s key assets and potential USPs in the beauty segment. Define critical success factors and elaborate a launch strategy.
Michael Heitmann, Chief Financial Officer
Jasmina Rüdiger, Strategic Controller

Data-driven digital marketing: arvato Digital Marketing is in a transformation process from providing marketing services via traditional channels to online & mobile services. Their USP are consumer insights out of own data pools and customer data pools of various loyalty programs they run for their costumers. Define the most promising channels to supplement existing traditional marketing services, give recommendations on the development of arvato´s data pools, and develop a business case.
Jutta Gaide, Director Controlling &Consulting
Dirk Kemmerer, President and Head of Solution Group Digital Marketing DACH

Keith Richards is looking for a partner to release his future solo studio album: Put together BMG´s bid to fund the entire project and support the production, promotion and international distribution and licensing for the album and all associated products. Examine and incorporate suitable inter-group cross-selling opportunities within BMG.
Stéphane Hubert, Investments Associate
David Miller, Senior Director Business Development

“The Orange Chef” – investing in a hardware-related start-up: The corporate venture fund BDMI has invested in its first hardware-related start-up called “The Orange Chef”. Please develop a strategy how this investment by Bertelsmann can help differentiate “The Orange Chef” from its competitors. Create a potential exit strategy a list including a list of potential acquirers.
Urs Cete, Managing Director
Saskia Wegge, Investment Analyst


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